The Science of Influence: How to Get Anyone to Say “Yes” in 8 Minutes or Less!

The Science of Influence: How to Get Anyone to Say “Yes” in 9 Minutes or Less!

Kevin Hogan, «The Science of Influence: How to Get
Anyone to Say 'Yes' in 9 Minutes or Less!»
Wiley | ISBN: 1693691631 | 3116-31-39 | PDF | 3.6 Mb |
366 pages
The Science of Influence shows readers how to get anyone
to say "yes" in eight minutes or less. Synthesizing the
latest research in the field of influence with real-
world tested experiences, it presents simple secrets
that help readers turn a "no" into a "yes." Every secret
in this book has been rigorously tested, validated, and
found reliable academically and in the real world.
Readers learn dozens of all-new techniques and
strategies for influencing others including how to
reduce resistance to rubble; send unconscious nonverbal
messages that are consciously undetectable; make people
feel instantly comfortable in your presence; decode body
language; build credibility; and be persistent without
being a pain.
From the Inside Flap
In the last decade, scientific research has revealed new
and amazing insights into how persuasion really works.
For The Science of Influence, persuasion expert Kevin
Hogan examined and road-tested all the newest research
and tactics in influence and here presents the best new
ideas and strategies. Coupled with the most effective of
the traditional persuasion techniques, this book offers
a simple, concise, and practical compendium of what
works and what doesn't.
For salespeople, marketing professionals, and anyone who
persuades others for a living, there's no excuse for not
having the newest, most effective tools and tactics at
hand—and this book provides them. Hogan combines these
techniques into a revolutionary system that will get
anyone to say "yes" in eight minutes or less.
With a wealth of the best new ideas and techniques—as
well as secrets of persuasion never before revealed—The

Science of Influence will show you how to:

* Present a convincing physical appearance
* Read and send powerful and effective body language messages
* Turn on the charm for maximum effect
* Make your target feel comfortable talking to you
* Ask questions to learn about your target's values, desires, needs, and beliefs
* Use secret tools to build credibility fast
* Convince your target of the negative consequences of a

* Be persistent—but not annoying
The Science of Influence also reveals the hard science
behind the most effective techniques—how the surrounding
environment affects your listener, how they form habits
and routines (and how to break them), and how the
conscious and unconscious minds work. More than just a
book about salesmanship, this book will change the way
you communicate with coworkers and clients, family and
friends. It's the Holy Grail of persuasion—a proven
system for turning a "no" into a "yes."

About the Author
KEVIN HOGAN is a body language and unconscious influence
expert for the BBC and popular magazines like
Cosmopolitan, Playboy, and Maxim. He teaches persuasion
and influence at the University of St. Thomas Management
Center and frequently analyzes the behavior of White
House figures for the media. He has also trained
managers and leaders from Boeing, Microsoft, Starbucks,
3M, and the United States Postal Service, among other
large companies


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